Content marketing is a marketing approach that involves the creation and distribution of strategic content for an audience. The goal is to provide original,relevant,and valuable content to draw and retain the attention of the targeted group of online users. As an important component of digital marketing,it ultimately seeks to boost conversion.

What makes content marketing different from traditional advertising pieces? It does not deliberately push your product or service to the face of the buyer. In simpler terms,you don’t directly sell your stuff. Instead,you offer relatable and informative content that your customers can use to solve a problem,improve their life,etc.

Most marketers capitalize on content marketing to advance their goals. In fact,a lot of big brands and international companies use it not only to stay in touch with their customers,but also to cement their reputation in the industry they belong. This does not mean,however,that SMEs could not benefit from it. Content rules the digital world and businesses of any size and scale can use it as a tool to succeed.

Providing regular and useful content is a great way to show your customers that you care for them and that they matter to you. This makes it easier not just to create a positive image but more importantly to build trust among them. When reputation and trust are established through good content marketing,everything else will follow,especially sales.

Regardless of the marketing approach you take,you will see that content is an indispensable part of the process. Take any Search Engine Optimization training in Hong Kong and you will learn why content is king in the digital world. In SEO,you need original and quality content to win the hearts of the search engines. In social media marketing,you need a content strategy specifically designed for your target group across different platforms. Even Pay Per Content (PPC) campaigns need to be backed by quality content for them to work successfully.

Content marketing is truly an important part of digital marketing. If you are looking to succeed online,content is one thing you must pay attention to.

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Technology has changed vastly,and sometimes small businesses cant or wont integrate the new tech due to cost concerns or misunderstanding of the cost-saving benefits it brings. No matter the size of your business,having a quality business phone system is an investment necessity,and one of the best to have is the VoIP phone system.

Read below and discover why small businesses need a VoIP phone.

What is a VoIP Phone System?

VoIP stands for Voice over Internet Protocol,which came in the 1990s,and allows phone calls to go through the internets data network. While it isnt a cutting-edge type of phone system,it has evolved and has become a versatile solution for phone system communications,arguably a standard type of business phone.

A VoIP can either be digital hardware or a program running on a computer or mobile device,if not a phone system in and of itself.

How VoIP Works

VoIP connects your calls to a local carrier through the internet,using a VoIP gateway,and converts your regular phone number into an internet-based connection. Essentially,VoIP phone calls work the same as a traditional phone system,but with a few differences:

• The voice is transformed into raw data
• The data is compressed in real-time,converting them into data packets
• The packets travel to the VoIP service provider via a digital signal and are then converted and connected to the receiving phone.

How VoIP Phone Systems are Different Than a Traditional Business Phone

As mentioned in the previous section,VoIP phones and traditional phone lines have several differences:

• The hardware for a new traditional phone is expensive and bulky while VoIP can be integrated into equipment you already have.
• Traditional phones use circuit switching to make calls and only offer basic call features like ID,holding,and call waiting. VoIP transforms voice data into data packets,allowing for more options like text messaging,video conferencing,and call recording.
• Traditional landlines require expensive equipment to scale with more wiring for every growth iteration. VoIP phones can easily have additional lines implemented without being billed accordingly.
• Phone companies provide maintenance with your contract,but the amount of hardware needing regular maintenance can be staggering for a small business.
• VoIP phone systems are connected to a Cloud with maintenance being done remotely by the provider.
• Traditional phones are connected to fixed lines which can be overloaded or destroyed during natural disasters,severing a connection. VoIP phones can be immediately rerouted to other areas via the internet.

Benefits of VoIP for Small Business

VoIP phones are the most cost-effective solution for small businesses,requiring no equipment or maintenance by the company. Not only can you slash your maintenance costs,but the investment costs themselves are low as no new lines or hardware needs to be implemented. Another major benefit of using VoIP phones is their advanced features,including:

• Conference calls
• Virtual receptionist
• Hold music
• Call waiting
• Autodialer
• Voicemail to email or text 
• Video conferencing

There are many other features you can use with your VoIP company phones depending on the provider and is cheaper than traditional telephone service providers because they often have recurring charges for add-ons.

Theyre also scalable and portable. With VoIP phones,you can add new team members via an account dashboard or have your team install the right app on their smartphones,making VoIP a cost-effective and scalable phone system for your small business. Their portability allows anyone using the VoIP technology to work untethered to their desk. They are free to use other means of communication tech,such as a tablet or laptop,to access the business line. This is an excellent feature for those working remotely or traveling for business.

We at F2F Telecommunications do more than give small to medium-range businesses the VoIP phone service they need to compete without enterprise costs,we make sure they have all the data equipment too. Working with the company that is empowering Cincinnati businesses with unified communications means having your business phone systems complete and ready to go.

Explore why F2F Telecommunications leads in providing VoIP phone systems to businesses below.

F2F Telecommunications